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Showing posts from October, 2021

GDPR In The Travel Industry

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  The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. The purpose of GDPR is to give people easier access to their personal data and give the companies clear responsibility to obtain consent from the people whose information they collect. Any data that can identify the person directly or indirectly is personal data such as IDs/ passport details, contact information, HR records, Payment information and such. The GDPR enforces extremely high penalties divided into two broad categories: Upper level – up to €20 million or 4 percent of total worldwide annual global revenue for the latest financial year for major breaches. Compare this penalty amount with the corresponding data breach in 2012, which can be considered a major one as 1,163,996 debit and credit card records we...

Business Intelligence in Tourism.

  Business intelligence is a set of concepts that includes technologies, apps, and techniques for gathering and analyzing business data in order for enterprises to improve their decision-making processes. It generally leverages data from a data warehouse or a data mort, and it includes historical, current, and prospective views of corporate activities. Market intelligence, customer relationship management, yield management, employee scheduling, over/under booking, tour management, and security management are all aspects of the tourism travel industry. By combining an agency merchant model with dynamic packaging, new on-line travel agencies are playing an increasingly significant role in the travel and tourist sector, resulting in a fundamental shift in organizational processes, strategies, and underlying IT infrastructures. The tactics and technology used by businesses for data analysis of business information are referred to as business intelligence. Technology for business inte...

How can Data Processing help Travel Agencies and Customers?

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  Data processing is generally the collection and manipulation of data to produce meaningful information. So basically, changing information for the observer to understand the data in a simple way. Data processing is valuable to the travel and hospitality industry for both the agencies and the customers. 1. Best cost profit margin: People are constantly looking for best experience with a lower cost options and data processing has established this fact so as a provider it is in the agencies best interest to provide a great experience at an affordable cost unless you are a luxury service provider. Data process can also reveal the best cost service margin. 2. Customer Experience: According to data processing, service personalization is a key feature in business success as the requirements and needs changes from each customer. 90% of travelers worldwide admit that standard travelling procedure is no longer enough. Travel companies can use data insights to personalize for their cust...

Big Data and its impact on Travel and Tourism Industry

  Submitted by: Akhil Basil In this article, we are looking into the topic Big Data and how it helps travel and tourism industry. But first, what is Big Data?  Big Data is described as large volume of data which are both in structured and unstructured nature that is collected by the companies. These set of data are impossible to process using traditional methods. This big data is analysed by data analyst for insights that help companies to take better decisions and strategic business moves.   How does Big Data help travel and tourism industry? 1.       It can help track your competitors The large volume of data available publicly can be collected and processed with the use of artificial intelligence. These data can help you track the company’s performance against its competitors. This data help you set benchmark against competitors. The source of such data could be from social media, online reviews, customer testimonials, search engines etc. ...

Cookies & Travelers

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Cookies are necessary for modern Internet use, yet they pose a risk to your privacy. Cookies are a crucial component of web browsing since they allow web developers to provide you with more personalized and convenient website visits. O nline travel advertising is now and what we can expect in the future  cookies allow websites to remember you, your logins, shopping carts, and other information. They can, however, be a gold mine of personal information for crooks to snoop on. It's easy to become overwhelmed when it comes to protecting your privacy online.  The search data, along with the user’s cookie, is classified anonymously, and is used to show targeted ads based on their interests across various platforms.  Fortunately, even a simple awareness of cookies can assist you in keeping prying eyes away from your online activities.  The ads served capture the interest of travelers and drive them to view your website and book directly with you, w hile the majority of coo...