How can Data Processing help Travel Agencies and Customers?

 

Data processing is generally the collection and manipulation of data to produce meaningful information. So basically, changing information for the observer to understand the data in a simple way. Data processing is valuable to the travel and hospitality industry for both the agencies and the customers.

1. Best cost profit margin: People are constantly looking for best experience with a lower cost options and data processing has established this fact so as a provider it is in the agencies best interest to provide a great experience at an affordable cost unless you are a luxury service provider. Data process can also reveal the best cost service margin.

2. Customer Experience: According to data processing, service personalization is a key feature in business success as the requirements and needs changes from each customer. 90% of travelers worldwide admit that standard travelling procedure is no longer enough. Travel companies can use data insights to personalize for their customers based on their specific needs and desires which will help in converting them to loyal customers and retain them.

3.  Security: Customers want to feel safe in the destination they plan to visit hence, it is important to communicate everything about the business, that it is a safe space and environment for the customers. Data processing helps have a clear interaction with the customers.

4. Marketing Strategy: Data processing helps us reach new clients and convince them to become our customers. We can learn their preferences and desired channels to access them and promote our brand. We can use their preferred social media platforms to create personalized messages, discounts, booking offers to reach the clients. We can use data processing to reach the right service to the right people at the right time.

5. Increase Profit: One thing that every business wants is to make more profits by using lesser cost, using data processing we can identify which product/service is generating more revenue and use that as a profitable point and cut down investments on products/services that generate lesser revenue and save money for the businesses.

6. Innovate: Data processing can help identify where the travelers have trouble in their journey and help resolve these and improve on them and create a peaceful journey for the customers.

7. Governance: Data received from the data processing helps the travel agencies get insight on the statistics of what works in the industry and is favorable to the customers and what is not. This helps develop a strategy with evidence-based data and risk analysis and helps planning a beneficial service to create more profit. This can calculate the position of the company in the market and help cut down variable costs and their carbon footprint.

8. Competition: Data processing helps us understand the competition and the strategies that work for them and why they do, the strategies that do not work for them and why they do not. This helps us formulate a plan that works with the customers to convince them to try our business. Competitor’s health check analysis allows the business to understand the data-based insights on the target groups, presence in digital platforms, and customer reviews as to not lose competitive advantage or market share.

9. Build and Strengthen Relationships: Data processing allows us to understand the customers preferred social media channels and helps us maintain a relationship with them that offers less resistance and helps communicate our business better and make them more responsive and open to a relationship with you. It’s important to keep in touch with the customers to maintain customer loyalty.

  10. Differentiation: Specific data interpretation will help clearly identify market gaps, travelers’ challenges, what they desire and what can enhance the quality of their travel.

Data processing helps tackle data driven issues with ease as they help navigate a strategic path with risk analysis and planning. It has changed the face of the travel and hospitality by providing a better travel experience and higher satisfaction rates. This helps anticipate future demands more accurately, optimize pricing strategies, target position and target marketing more precisely and improve customer experience.

Companies using predictive analysis can use the data to strategize and react actively to industry trends and further their business goals. Data processing allows companies to make these progressive changes in order to market their company and reach their target market and communicate effectively. Security systems help the customers understand the safety measures are in place and the chosen travel business is reliable and a safe environment for them and their family to travel.

Instead of waiting for something to go wrong companies can correct inefficiencies before they occur and predict customer needs and build products/services instead of reacting to it. Data processing is very important to the travel industry and the customers as it creates a strong relationship of transparency and understanding between them.

Sagarika Sangram

References:

www.wikipedia/dataprocessing.com

 https://blog.datumize.com/5-ways-data-insights-benefit-the-travel-industry, Zornitsa, 2019

Hashtags:

#DigitalMarketing #DataAnalytics #DataProcessing #Travel #TravelAndTourism #DigitalAnalysis #Research  #MarketResearch #DataAndDigital