The Trip Designer

  Data is the most important asset for organizations. Adherence to data protections laws is very crucial in this digital world where everything revolves around data. Government regulations such as GDPR ( General Data Protection Regulation) and LGPD in Brazil are used to govern the use of data by organizations. According to Oracle, ‘’Data governance is the specification of decision rights and an accountability framework to encourage desirable behaviour in the valuation, creation, storage, use, archival and deletion of data and information. It incudes the processes, roles, standards, and metrics that ensure the effective and efficient use of data and information in enabling an organization to achieve its goals’’. In simple words, Data governance plays a key role in regulatory compliance, ensuring that organizations use the data in compliance with the regulatory requirement. It is the management of people, process and technologies that involved in the process of creation, usage, and...

  Netnography, an online research method originating in ethnography, is understanding social interaction in contemporary digital communications contexts. Netnography is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant observation. The application of Netnography to conduct market analysis in the travel & tourism sector is vital.  Social media has allowed people to share knowledge and reach a wider audience. One of the methodological advantages of netnography first described by Kozinets (2002) was its unobtrusive nature. Pollok et al. commented on netnography being perceived as the “unobtrusive and non-influencing monitoring of the communication and interaction of community members to gain practical insights into their usage behavior.” This perception of observational netnography directly contrasts to more traditional qualitative research methods used to understand behavior such as focus gro...

  Travel technology is a broad phrase that refers to the use of IT, e-commerce, and other related technology solutions in the tourism, travel, and hospitality industries. Hotel and tourism technology could be used to help businesses and their staff, improve client travel experiences, or both.  Travel technology can assist organizations in streamlining or even automating operations that would otherwise necessitate active human engagement. This can thus potentially assist a company in reducing staffing requirements, cutting costs, and increasing revenue, resulting in improved financial results. Furthermore, technology may benefit firms by improving accuracy and ease while also reducing or  eliminating human error. However, keeping up with the newest tourism technology developments is critical to ensuring that the best solutions are deployed and that rival firms do not get a competitive advantage.   Technology Trends in Travel and To...

Travel marketing is based on programmatic advertising to match the right travel alternatives with the right audience, allowing them to display the correct ad at the right moment. According to the survey, 56 percent of travel marketers feel that the present online environment is excellent for direct response initiatives, which was created in collaboration with Worldwide Business Research Insights.   Because customers can find explicit cancellation and refund policies when booking directly with providers, travelers are booking directly with them. Travelers have been annoyed by complex cancellation procedures at online travel providers, on the other hand, during the pandemic. Since COVID-19, 88 percent of organizations have raised or maintained their digital advertising strategy budget, and 87 percent have tightened spending on brand campaigns while increasing spending on performance initiatives in 2020. Nearly 49 percent of travel organizations in Europe devote between 26 percent...